Comcast opens retail store at Northeast Tower Center

Grand opening ribbon cutting of the Northeast Tower Center Xfinity Store, Friday Jan. 25, 2019, in Northeast Philadelphia. Comcast Photo/ Joseph Kaczmarek

Comcast last Friday cut a ribbon at the official opening of a new Xfinity retail store at 4640 Roosevelt Blvd., in the Northeast Tower Center.

In all, 12 Xfinity stores have opened in the Philadelphia area since 2012, including six within the city limits. The other one in the Northeast is at Roosevelt Mall. It opened in 2014.

The 5,400-square-foot center features flat screen televisions, interactive iPads, phone charging stations and a seating area for demonstrations of Xfinity products and apps.

The store is designed to have a living room look and feel. It’s divided into areas — Mobile, Internet, Connected Home, Entertainment, Business Solutions and Express Pay.

Customers can buy new mobile phones or choose a plan based on their current phone, with accessories and other merchandise for sale.

“It’s an experience to come and learn hands on,” said Jim Samaha, senior vice president for Comcast’s Freedom Region. “It’s bright, open and welcoming.”

Samaha was joined at the ribbon cutting by store manager Kin Li, City Councilwoman Cherelle Parker and Pam Henshall, president of the Greater Northeast Philadelphia Chamber of Commerce.

“We’re in a prime location and are getting a lot more clientele,” Li said. “We’re in a good spot, generating a lot of sales and providing great customer service.”

Parker likes the brightness of the store, describing it as a technological anchor of the shopping center that will help the economy.

“This mall is coming back to life,” she said. “The customer experience is interactive, and the employees talk to you in layman’s terms.”

The store opened on Dec. 20 in a former Famous Footwear. It is open Mondays through Saturdays from 9 a.m. to 8 p.m. and Sundays from 11 a.m. to 5 p.m. ••

Grand opening ribbon cutting of the Northeast Tower Center Xfinity Store, Friday Jan. 25, 2019, in Northeast Philadelphia. Comcast Photo/ Joseph Kaczmarek