HomeNewsLidl opens on the Boulevard

Lidl opens on the Boulevard

Customers file into Lidl soon after it opened.

Lidl held a ribbon-cutting ceremony on Dec. 2 for a new supermarket at 9175 Roosevelt Blvd., in the Northeast Shopping Center.

Crews demolished several structures, including a Bally Total Fitness that sat vacant since its 2011 closing, to make room for the supermarket and parking lot.

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Customers braved the cold to stand in line waiting for store manager Nicole Hoffman to cut the ribbon at 7:40 a.m. A woman named Angelina, who arrived at 6 a.m., was first in line and received a $100 gift card and flowers.

Lidl officials cut the ribbon outside the new store.

The first 100 customers received gift cards valued from $5 to $100, and there were giveaways, a DJ and a raffle for a $500 gift card.

This is the second Lidl (rhymes with needle) in Philadelphia. The other is at 2290 E. Butler St. in Port Richmond. ••

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