ShopRite of Morrell Plaza, owned and operated by the McMenamin Family, raised $7,500 for the annual ShopRite Partners In Caring Cheerios Contest, sponsored in partnership with General Mills. Funds raised as part of the contest during Hunger Action Month in September go to local food banks and organizations fighting hunger in the community. Employees across ShopRite stores who helped raise a total of $1.34 million as part of the fall contest get their pictures on Cheerios boxes that arrive at stores this spring.
ShopRite of Morrell Plaza, 9910 Frankford Ave., on March 16 unveiled the special edition Cheerios box featuring employees Kayla Wills, of the floral department, and Alice Pierro, a cashier. The store made donations of $5,000 to the Jefferson Health Northeast food bank and $2,500 to the 8th Police District Advisory Council.
ShopRite associates across nearly 270 stores compete each fall in a friendly competition called the ShopRite Partners In Caring Cheerios Contest.
The top 55 fundraising ShopRite stores, from Connecticut to Maryland, select employees to be featured on special edition Cheerios boxes, sold exclusively at ShopRite. The Morrell Plaza store won the competition in the Philadelphia/Delaware/Baltimore region for the fourth year in a row.
“We’re going for five years in a row,” said store manager Mike Semeriglia.
The ShopRite of Morrell Plaza secured extra prize money to donate to local organizations after the bakery last year made the top Partners in Caring cake among all ShopRite stores.
Partners in Caring money is raised through customer donations, raffles and restaurant dine-ins.
“It’s a team effort, it really is,” Pierro said. ••
